2025.08.28
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Success Doesn’t Happen by Chance —It’s Built on Our Values That Guide Every Step
Since its founding in 1995 as a sales base for the Mitsubishi Materials Metalworking Solutions Company, Mitsubishi Materials México, S.A. de C.V. ("MMEX") has been committed to providing unique materials, products, and services that support the manufacturing industries across Mexico and overseas.
CEO Guillermo Gonzalez Benassini shares how Our Values of the Mitsubishi Materials Group are shaping the company’s culture, driving innovation, and strengthening its foundation for sustainable growth.
CEO Guillermo Gonzalez Benassini shares how Our Values of the Mitsubishi Materials Group are shaping the company’s culture, driving innovation, and strengthening its foundation for sustainable growth.
Our Journey of Purpose
Headquartered in Querétaro, MMEX has steadily expanded its footprint since its incorporation in 1995. The company operates multiple branch offices and warehouses across Mexico—including in Aguascalientes, Monterrey, Manzanillo, Chihuahua, and Zacatecas—and has extended its reach into South America in 2023.
Our mission goes beyond reaching business milestones—it’s about fostering employee growth, building trust with customers, and contributing to a sustainable society. We continue to lead in customer satisfaction, recycling innovation, and operational excellence.
Our mission goes beyond reaching business milestones—it’s about fostering employee growth, building trust with customers, and contributing to a sustainable society. We continue to lead in customer satisfaction, recycling innovation, and operational excellence.
Our Values That Drive Our Evolution
The newly established Mitsubishi Materials Group’s Our Values—“Challenge,” “Change,” “Growth,” “Praise and Appreciation,” and “A Better Tomorrow”—serve as a compass for strengthening our culture and driving innovation.
Challenge
Challenges are not setbacks—they are steppingstones for progress. As a sales company, external and internal factors constantly test our adaptability. By embracing these with a positive mindset, we refine our strategies and build resilience. I encourage employees to step outside their comfort zones, develop creative solutions, and take calculated risks. Continuous learning programs empower our teams to tackle challenges with confidence.
Change
Change is inevitable—and essential for growth. In a rapidly evolving industry, adaptability is key to staying competitive and unlocking new opportunities. We view change as a force that keeps us agile and forward-thinking. Through transparent communication and regular workflow reviews, we ensure our teams are informed and engaged. Innovation is embedded in our culture, making change a catalyst for long-term success.
Growth
Growth is both a strategic and personal pursuit. It’s not just about expanding our business, but about empowering individuals to broaden their perspectives. We foster a culture that balances short-term wins with long-term development. Leadership training and skill-building initiatives help our people evolve alongside the company. We actively explore new markets and technologies, encouraging employees to set goals and take ownership of their growth.
Praise and Appreciation
Recognizing contributions is vital to morale and motivation. Appreciation goes beyond words—it creates a culture where people feel valued and connected. We implement formal recognition programs and encourage peer-to-peer praise, celebrating both individual and team achievements. This strengthens collaboration and builds a supportive workplace.
A Better Tomorrow
Success is measured not only in profits, but in the impact we create. Our long-term vision includes sustainability, ethics, and social responsibility. We promote eco-friendly practices in daily operations and support community initiatives, green technologies, and reforestation efforts. Through these efforts, we strive to build a more equitable and sustainable future.
Our reforestation efforts
Moving Forward, Together
Our Values may be newly formalized, but they reflect the principles that have always guided us. By aligning our actions with Our Values, we reinforce our foundation and move forward with purpose. Together with our employees, customers, and communities, we are committed to building a better tomorrow.
